Terms of service.
These Terms of Service (this “Agreement”) set out the terms on which MyLÚA Health, including, as applicable, its subsidiaries, affiliates, agents, designees, vendors, contractors, and subcontractors (collectively, “Company,” “we,” or “us”) will provide access to Company’s websites, mobile application, technology, and services (collectively, the “Services”) to you, a user of the Services (“you” or “User”). You should read this Agreement carefully. By indicating acceptance of this Agreement or by otherwise using the Services, you are entering into a legally binding agreement with us. If you do not agree to these terms and conditions, you must not use the Services.
THIS AGREEMENT CREATES A BINDING LEGAL AGREEMENT BETWEEN YOU AND COMPANY AND INCLUDES AN ARBITRATION CLAUSE UNDER WHICH CERTAIN CLAIMS MAY NOT BE BROUGHT IN COURT OR DECIDED BY A JURY. PLEASE READ THIS AGREEMENT CAREFULLY.
Use of Services.
1. Intended Use. Company’s Services promote general women's wellness by providing personalized, artificial intelligence (AI) driven health education and support. Depending on the type of user who utilizes the Services, the intended uses are as follows:
1.1. Personal Users. The Services may be used by an individual to better understand various aspects of the individual’s own reproductive, hormonal, and general well-being through conversational, interactive guidance. The Services offer these individuals dynamic health insights, wellness tracking tools, and tailored educational resources to support them at different life stages, including menstrual health, tracking of ovulation and hormonal changes, pregnancy, postpartum recovery, perimenopause and menopause-related changes, nutrition, fitness, and general emotional wellness.
1.2. Professional Users. The Services may also be used by professionals including, but not limited to, doulas and care coordinators. These professionals can utilize the Services to engage with client-shared wellness data, schedule non-clinical wellness sessions, and access educational and engagement tools to support clients in a non-diagnostic, lifestyle-focused capacity.
1.3. Employer and Healthcare Organizational Users. To the extent permitted by applicable law, Employers and healthcare organizations may also leverage the Services to review aggregated, anonymized data in connection with employee wellness programs or to obtain population-level wellness insights that inform support strategies monitoring. Where an individual employee, patient, or health plan member (as applicable) has provided express written authorization, employers and healthcare organizations may also utilize the Services to secure access to individual-provided data for use and further disclosure as directed by the individual.
2. Artificial Intelligence. Regardless of the type of user described in Section 1.1, the Services are intended only for informational and educational purposes. Additionally, by using the Services, you acknowledge and agree that Company leverages conversational AI, natural language processing (NLP), and data-driven analytics to provide a highly personalized, interactive wellness experience in connection with the Services. Key components include: (i) AI Chatbot & Conversational Guidance – a proprietary AI-powered chatbot delivers on-demand, empathetic responses to user questions, offering educational content and general wellness guidance in a natural, conversational format; (ii) Personalized Wellness Support – by analyzing user-provided conversational data, Company identifies trends and delivers tailored educational resources, mood and symptom tracking prompts, and contextually relevant wellness content; (iii) Dynamic Health & Lifestyle Tracking – users can log symptoms, moods, cycle patterns, fitness activity, nutrition choices, and lifestyle habits, and the platform uses this data to surface relevant wellness tools and self-reflection prompts based on behavioral patterns; (iv) Content Personalization & Learning Algorithms – Company refines its suggestions over time using AI-powered models that match user queries with evidence-based health information and behavioral trends; and (v) Organizational Wellness Insights – Employers and healthcare-aligned organizations may access aggregated, anonymized user trends (with appropriate user consent and data privacy compliance) to inform wellness engagement strategies and improve programming. This AI-supported, personalized approach is designed to empower users with accessible, relevant, and inclusive wellness content, helping them stay engaged and informed throughout their well-being journey. We generally apply data minimization techniques when we use AI to process information that you upload or share through the Services. We also monitor our AI technology from time to time for accuracy and bias. To the extent permitted by applicable law, we also may de-identify or aggregate any information that you upload or share through the Services, and use the resulting data (which can no longer reasonably be used to identify you or any other individual) to train and improve the Services’ AI models and technology.
3. Compliance with Agreement. In accessing the Services, you must comply with this Agreement and any other terms of service, rules, and policies about use of the Services that we publish from time to time on our website or mobile application. Certain features, pages, or content within the Services may contain supplemental terms of service, rules, and policies, to which you must agree in order to use the relevant features, pages, or content.
4. Medical Disclaimer. It is important to the interests of Company and those who use our Services that we and they have a shared understanding about the limits of what the Services can do.
4.1. If you are located in the United States and think you or someone else is having a medical emergency, you should call 9-1-1 immediately. In general, it is important that you tell your doctors if you experience an adverse medical event related to any medical procedure or treatment.
4.2. The Services (including all contents and information included on the Services), which are the subject of this Agreement, are not in themselves a health care service. Your use of the Services, on its own, does not establish a clinician-patient relationship between you and Company or any employee or contractor of Company.
4.3. No contents or information posted on the Services should be interpreted as medical advice or guidance or as a substitute for the medical advice or guidance of a health care professional. A health care professional should always be consulted for medical guidance or advice before adopting any course of treatment or on any questions regarding treatment. You should never disregard the medical advice or guidance of a healthcare professional or delay in seeking it because of any contents or information on the Services. Company specifically disclaims all responsibility or any liability, loss, or risk, personal or otherwise, that is incurred as a consequence, directly or indirectly, of the use of any contents or information provided on the Services.
5. Prohibited Activity. By accessing the Services, you agree that you will not engage in, and will not assist any third-party to engage in, any of the following activities: (i) use the Services for any deceptive, harassing, abusive, illegal, threatening, disrespectful, or otherwise objectionable purpose (as determined by Company in its sole discretion), or in violation of this Agreement or any local, state, national, or international law; (ii) violate or encourage others to violate our rights or the rights of third-parties, including intellectual property rights; (iii) interfere in any way with security- or privacy-related features of the Services; (iv) interfere with the operation or any user’s enjoyment of the Services, including by uploading or otherwise disseminating viruses, adware, spyware, worms, or other malicious code or attempting to collect personal information about third-parties without their consent; (v) access, monitor, or copy any content or information of the Services using any robot, spider, scraper, or other automated means or any manual process for any purpose without our express written permission; (vi) perform any fraudulent activity, including impersonating any person or entity, claiming false affiliations, accessing the accounts of other users without permission, or falsifying your identity or any information about you, including age or date of birth; (vii) distribute or otherwise make available any information or other content obtained through the Services to any third-party, except as expressly permitted herein; (viii) otherwise interfere in any manner with the use or operation of the Services; or (ix) use the Services without authorization, for a commercial purpose, or otherwise in the development, directly or indirectly, of any product, software or service that offers any functionality substantially similar to, or competitive with, the Services.
6. Adult Use. For personal use of the Services by an individual (as described in Section 1.1.1), you must be at least 13 years old and permitted to make decisions regarding your own reproductive health based on your age or other legal circumstances pursuant to the applicable laws of the jurisdiction in which you are located. Company will not knowingly collect Personal Information from you if you do not meet these criteria. If you do not meet these criteria, you should not use the Services or send Personal Information to Company. For the purposes of this Agreement, Personal Information has the same meaning as given in our Privacy Policy, which is discussed in Section 11 and available online here: www.myluahealth.com/legal.
2. Protection of Personal Information.
2.1.Standards for Certain Users. If you are a professional user described in Section 1.1.2 or an employer or healthcare organizational user described in Section 1.1.3, and you upload the Personal Information of another individual (e.g., your patient or employee) to the Services, or access the Personal Information of another individual through the Services, you agree:
2.1.1. You are solely responsible for obtaining authorization for the upload or access from the individual. The consent must be obtained in writing and in accordance with all applicable law governing the transfer of Personal Information in the United States and the jurisdiction where the individual is located. You agree to maintain the authorization and provide a copy of it to Company upon request. We make no representation as to the level of authorization that a particular jurisdiction requires you to obtain in order to upload or access another individual’s Personal Information.
2.1.2. You will only use and further disclose the Personal Information that you access for purposes authorized by the individual, or otherwise as permitted or required by applicable law.
2.1.3. You will upload or access only the minimum amount of the Personal Information that is necessary to accomplish your purpose, and only disclose the Personal Information to your own staff members who have a business need to know it.
2.1.4. You will implement administrative, physical, and technical safeguards that reasonably and appropriately protect the confidentiality, integrity, and availability of any Personal Information that you access through the Services, and train and educate your staff members as to these safeguards.
2.1.5. In the event of any unauthorized use or disclosure of Personal Information accessed through the Services, you will immediately notify both Company and the individual who is the subject of the Personal Information, and take any actions necessary to mitigate any harmful effect that may result from the use or disclosure, as well as any other actions or steps required of you under applicable law.
2.2 Compliance with Applicable Law. If any applicable data privacy or security law establishes standards for the protection and maintenance of Personal Information that are more restrictive than the requirements stated in Section 2.1, you agree to comply with the more restrictive standards. Company does not provide any advice regarding the applicability of a particular law.
2.3 Liability. As a condition of using the Services, you agree that Company will not, under any circumstances, be held responsible for your unauthorized, improper, or illegal use or disclosure of Personal Information that you obtain through the Services
3. Fees and Orders. Access to certain features or Services on the MyLÚA Health platform may require payment of a subscription fee. MyLÚA currently offers Services on a monthly subscription basis, with pricing tiers that may vary by user type (e.g., individual, professional, or organizational). From time to time, MyLÚA may also offer limited free access or promotional pricing for early users, ambassadors, or pilot participants. Company reserves the right, in its sole discretion, to modify the fees that it charges in connection with the Services from time to time.
4. Your Data.
4.1. Rights and Company License. You retain your rights in all personal, health, and other information (which may include data, text or other materials) which you input or upload to the Services (collectively, “Your Data”), subject to the rights granted below and our rights in Our Property as explained below. You hereby generally consent and agree to grant us a worldwide, non-exclusive, perpetual, irrevocable, royalty-free, fully-paid, transferable license, with the right to sublicense through multiple tiers, to copy, edit, modify, adapt, publish, transmit, distribute, prepare derivative works of, perform, display, use, and otherwise exploit Your Data in connection with the operation and promotion of the Services and any other purposes reasonably related to the Services or our business.
4.2. Contents. Any of Your Data that you upload to the Services must not: (i) contain material from other copyrighted works without the written consent of the owner of such copyrighted material; (ii) violate any property rights, rights of privacy or publicity, or any other rights of any third-party; (iii) contain any software viruses, malware, spyware, or any other code, file, or program that is designed to interrupt, destroy, or limit the functionality of any computer software, hardware, or telecommunications equipment; or (iv) except as otherwise expressly permitted by us in writing, contain any advertising, promotional, solicitation, or other commercial material.
4.3. Privacy Waiver. To the extent reasonably necessary or appropriate to effect or support the licenses granted by you above, you hereby waive (or if not waivable, agree not to assert) any rights of privacy or publicity, or any moral rights or other similar rights, with respect to Your Data. Company shall operate the Services in a manner that provides reasonable information security, consistent with generally accepted industry standards, for Your Data, using appropriate administrative, physical, and technical safeguards.
4.4. Aggregation. We may use Your Data to help develop and improve the Services. You agree that Company may analyze and process Your Data, and similar information of other Users, to create aggregated or anonymized statistics or data that do not identify you or any individual, and Company may during and after the term of this Agreement use and disclose such statistics or data in any manner in its discretion. These aggregated or anonymized statistics or data may be used by Company for any legal purpose, including for improving Company’s services and products or selling such statistics or data to third-party commercial entities.
4.5. Representations. You represent that you own all proprietary rights in Your Data or, with respect to any of Your Data you do not own, that you have the full authority and right to input and/or upload Your Data, and to grant the licenses and rights you have granted in this Agreement. You further represent that your inputting and/or uploading Your Data, and the exercise by us and other Users of the licenses and rights granted by you herein, shall not infringe any third-party intellectual property or proprietary rights; nor violate any rights of privacy or publicity; nor be defamatory, libelous, vulgar, profane, or obscene; nor violate any law or other right, privilege, or interest of any third-party. You specifically represent that you will not upload or transfer the personal or health information of any other individual through the Services unless you have obtained all authorizations that are required for the upload or transfer under applicable law (if any).
5. Our Ownership Rights.
5.1. Company Property. The Services, including as applicable all aspects of our websites, mobile application, platforms, and/or other technology or devices that interact with the Services (including Our Property, as defined below), is the property of, and owned by, Company or its licensors. All the software, algorithms, functionality, inventions, concepts, text, images, sound, music, videos, marks, logos, compilations, and technology used to deliver the Services or otherwise embodied in, displayed through, or provided directly or indirectly (e.g., emails or other communications from us to you) via or relating to, the Services are “Our Property.” For clarity, any formats, templates, methodologies, rules, algorithms, and software used to create Your Data are Our Property. Except as otherwise expressly permitted by this Agreement, any unauthorized or unapproved use, copying, making derivative works, transmitting, posting, linking, deep linking, framing, redistribution, sale, decompilation, modification, reverse engineering, translation, or disassembly of Our Property is prohibited. You acknowledge that Our Property has been created, compiled, developed, and maintained by us at great expense of time and money such that misappropriation or unauthorized disclosure or use of Our Property by others for commercial gain would unfairly and irreparably harm us in a manner for which damages would not be an adequate remedy, and you consent to our obtaining injunctive relief to restrain any breach or threatened breach of this Agreement, without any requirement to post bond. You may be subject to criminal or civil penalties for violation of this paragraph.
5.2. Trademarks. The mark “MyLÚA” and any associated logos, are registered or unregistered trademarks or service marks of Company or its licensors. You may not use them, or any of our other marks or logos, in any manner, including any use that is likely to cause confusion or that disparages or discredits us, without our consent. The Services may also feature the trademarks, service marks, and logos of third-parties, and each owner retains all rights in such marks. Any use of such marks, or any others displayed on the Services, will inure solely to the benefit of their respective owners.
5.3. Permitted Purpose. Subject to the terms and conditions herein, we grant you the non-exclusive, limited, revocable right to access and use Our Property solely to the extent necessary for you to use the Services for your own personal purposes (your “Permitted Purpose”), as permitted by this Agreement. We reserve all other rights. For clarity and without limiting other obligations herein, Users shall not distribute or otherwise commercialize Our Property.
5.4. Infringement Claims. If you believe that any information or materials on the Services infringes your copyright, you (or your agent) may send us notice requesting that information or materials be removed. Notice must be provided in writing and must include: (i) a signature of the person authorized to act on behalf of the owner of the copyright interest; (ii) identification of the copyrighted work that you claim has been infringed; (iii) the location of the work you claim is infringing (e.g., URL) or enough detail that we may find it; (iv) your name, address, telephone number, and email address; (v) a statement by you that you have a good faith belief that the disputed use is not authorized by the copyright owner, its agent, or the law; and (vi) a statement, made under penalty of perjury, that the information in your notice is accurate and that you are the copyright owner or authorized to act on the copyright owner's behalf. Notices should be sent to: letsconnect@myluahealth.com.
6. Feedback. If you provide to us (directly or indirectly, and by any means) any comments, feedback, suggestions, ideas, complaints, or other submissions related to the Services (collectively "Feedback"), the Feedback will be the sole property of Company. You represent and warrant that any Feedback that you submit to us is original to you, made in compliance with applicable laws and does not violate any right of any third-party, including intellectual property rights. We will be entitled to use, reproduce, disclose, publish, distribute, and otherwise exploit in any manner, all Feedback, without restriction and without compensating you in any way. We are and shall be under no obligation to maintain any Feedback in confidence, or to respond to any Feedback. In particular, but not by way of limitation, we will be entitled to provide your Feedback to any federal or state government agency pursuant to any applicable rules or legal reporting requirements.
7. Warranty and Limitations of Liability.
7.1. WARRANTIES AND DISCLAIMERS. THE SERVICES ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITH ALL FAULTS, AND WITHOUT WARRANTY OF ANY KIND. COMPANY, ITS SUPPLIERS, AND DISTRIBUTORS SPECIFICALLY DISCLAIM ALL WARRANTIES OF ANY KIND, EITHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING BUT NOT LIMITED TO ANY WARRANITES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, QUIET ENJOYMENT, QUALITY OF INFORMATION, NON-INFRINGEMENT, AND TITLE. NO WARRANTY IS MADE THAT THE SERVICES WILL BE TIMELY, SECURE, UNINTERUPTED, COMPLETE, OR ERROR-FREE. NO ADVICE OR INFORMATION YOU OBTAIN FROM US THROUGH THE SERVICES OR IN SUPPORT OF THE SERVICES SHALL CREATE ANY WARRANTY, REPRESENTATION, OR GUARANTEE NOT EXPRESSLY STATED IN THESE TERMS. YOU EXPRESSLY AGREE AND ACKNOWLEDGE THAT YOUR USE OF THE SERVICES IS AT YOUR OWN RISK. FURTHER, COMPANY MAKES NO REPRESENTATIONS OR WARRANTIES AS TO THE CONDUCT OF OTHER USERS OF THE SERVICES. YOU AGREE TO TAKE REASONABLE PRECAUTIONS IN ALL INTERACTIONS WITH OTHER USERS OF THE SERVICES. COMPANY HEREBY DISCLAIMS ALL LIABILITY FOR ANY ACT OR OMISSION OF ANY USERS OF THE SERVICES OR THIRD-PARTIES. IN JURISDICTIONS NOT ALLOWING THE LIMITATION OR EXCLUSION OF CERTAIN WARRANTIES, COMPANY’S WARRANTY SHALL BE LIMITED TO THE GREATEST EXTENT PERMITTED BY APPLICABLE LAW.
7.2. LIMITATION OF LIABILITY. NEITHER COMPANY NOR ITS VENDORS AND LICENSORS WILL HAVE ANY LIABILITY TO YOU OR ANY THIRD-PARTY FOR ANY LOSS OF PROFITS, BUSINESS, DATA, OR OTHER INCIDENTAL, CONSEQUENTIAL, OR SPECIAL LOSS OR DAMAGE, INCLUDING EXEMPLARY AND PUNITIVE, OF ANY KIND OR NATURE RESULTING FROM OR ARISING OUT OF THIS AGREEMENT, INCLUDING USE OF THE SERVICES, EVEN IF COMPANY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THIS LIMITATION OF LIABILITY WILL APPLY EVEN IF THE EXPRESS WARRANTIES PROVIDED ABOVE FAIL IN THEIR ESSENTIAL PURPOSE. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, AND IN THOSE JURISDICTIONS, COMPANY’S LIABILITY UNDER THIS AGREEMENT SHALL BE TO THE GREATEST EXTENT PERMISSIBLE UNDER APPLICABLE LAW.
8. Cloud Services. You acknowledge that the Services are, or may from time to time be, hosted by third-party cloud providers, which may change from time to time (the “Cloud Providers”), and that your use of the Services is subject to any applicable restrictions or requirements imposed by the Cloud Providers.
9. Other Third-Party Services. The Services may depend upon, interact with, or enable access to third-parties’ information, services, websites, platforms, mobile applications, and/or other technology or devices (each, a “Third-Party Service”), which may in each case be accompanied by separate terms of use. We provide such links as a convenience, and do not control or endorse these websites, platforms, mobile applications, and/or services. We are not responsible for the content or transmission of any Third-Party Service or for ensuring that Third-Party Services are error and/or virus free. Use of each Third-Party Service may require that you accept its separate terms of use. You should comply with these separate terms of use when using the Third-Party Service and the Services.
10. Indemnity. You will indemnify and hold us, and our licensors, providers, contractors, and agents, harmless against any and all claims, actions, proceedings, suits, liabilities, losses, damages, costs, and expenses (including attorneys’ fees) (collectively, “Liabilities”) arising out of or relating to (i) your access to, inability to access, use of, or alleged use of the Services (including the upload of Your Data to the Services), or your reliance on any content on the Services or other information found on the Services for any purpose; (ii) your violation of any condition, obligation, representation, or warranty set forth in this Agreement or any applicable law or regulation; (iii) your violation of any third-party right, including any intellectual property right, publicity, confidentiality, property, or privacy right; (iv) your medical malpractice or other actions or omissions in connection with patient treatment that you provide; or (v) any disputes or issues between you and any third-party. We reserve the right, at our own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, and in such case, you agree to cooperate with our defense of such claim. Without limitation of the foregoing, if we receive a subpoena or similar requirement to disclose Your Data issued by any court or governmental authority, and we are not a party to the proceeding in question, you will reimburse us for our reasonable costs and expenses of complying with such subpoena, including time spent by our personnel and our attorneys at time and materials rates.
11. Privacy Policy. We operate the Services under our Privacy Policy, which is hereby incorporated into this Agreement. Each party shall comply with the Privacy Policy. A copy of the Privacy Policy is available online here: www.myluahealth.com/legal.
12. Suspension and Termination. We generally reserve the right to pause or interrupt the Services at any time, and you should expect periodic downtime for updates to the Services. You may terminate this Agreement at any time by ceasing to use the Services. We reserve the right to suspend your account (if any) and/or access to the Services at any time if we believe you are in breach of this Agreement. We reserve the right to terminate this Agreement or to cease to offer the Services at any time on written notice to you (including by posting on the Services), for any reason or no reason. Any accrued obligations and remedies hereunder, and any other sections of this Agreement that by their nature should reasonably survive, shall survive the termination or expiration of this Agreement. We have no obligation to return any of Your Data to you upon termination, so you should retain copies of all of Your Data that you upload to the Services.
13. Modification of Services and Agreement. We reserve the right to modify, amendment, add, change, discontinue, or remove (each a “Change”) any portion or functionality of the Services, or the Services as a whole, at any time, without notice. In the event of any such Change, we will provide general notice to you by posting on the Services. We encourage you to return to the Services and review this Agreement from time to time so you are aware of the most recent Changes. The “last updated” date indicated below reflects when this Agreement was last revised. You agree that your continued use of the Services constitutes your ongoing agreement to the as-amended version of this Agreement which is in effect at the time you use the Services. If you do not agree to any amended version of this Agreement that we publish, you must terminate your account and cease using the Services.
14. Dispute Resolution. We will attempt to resolve disputes with Users to their satisfaction. If, however, a matter arises that cannot be resolved promptly between you and us, you agree that any disputes arising out of or relating to the Services or this Agreement (including the validity and scope of the agreement to arbitrate and any disputes with other Users of the Services) shall be resolved exclusively by final and binding arbitration administered by the American Arbitration Association (“AAA”), and shall be conducted before a single arbitrator pursuant to the applicable Rules and Procedures established by the AAA. You agree that the arbitration shall be held in [New York City, New York], unless the AAA or the arbitrator shall determine that venue in such location is unreasonably burdensome, in which case the AAA or the arbitrator shall select a venue that is not unreasonably burdensome to both you and us. You agree that, if the AAA shall be unavailable or decline to administer the arbitration, and the parties do not agree on a substitute, a substitute administrator or arbitrator shall be appointed by a court. The arbitrator may render early or summary disposition of some or all issues, after the parties have had a reasonable opportunity to make submissions on these issues. At Company’s option, this provision shall not apply to claims of patent, trademark, or copyright infringement or misappropriation of trade secrets (collectively, “IP Claims”). In addition, you or we may elect to bring an individual claim in a small claims court, but we do not hereby agree to any personal jurisdiction that is otherwise lacking.
15. Governing Law and Jurisdiction. The Services are controlled by Company from its offices in [Brooklyn, New York]. This Agreement will be construed according to, and the rights of the parties will be governed by, the laws of [the State of New York], without reference to its choice of law provisions. If there is a dispute between you and us that is not resolved according to the dispute resolution requirements herein, you expressly agree that exclusive jurisdiction and venue reside in the state and federal courts located in [the State of New York].
16. Force Majeure. In no event will we be liable for any failure to comply with this Agreement to the extent that such failure arises from factors outside our reasonable control.
17. Compliance with Laws. Company provides the Services for use by persons located in the United States. However, Company makes no representation, claim, or guarantee that the Services or any of its content is accessible or appropriate or legal under the laws of a particular state or jurisdiction within the United States or outside of the United States. You are solely responsible for reviewing and understanding the laws of the state or jurisdiction in which you are located and determining whether it is permissible for you to access the Services and engage in the services offered through the Services. You may not use or export the Content in violation of United States export laws and regulations. By accessing the Services, you acknowledge that you are doing so on your own initiative and are solely responsible for compliance with any laws that apply to you, including but not limited to laws that relate to reproductive health services.
18. Miscellaneous Provisions.
18.1 Waiver. No delay or omission by us in exercising any of our rights occurring upon any noncompliance or default by you with respect to any of the terms and conditions of this Agreement will impair any such right or be construed to be a waiver thereof, and a waiver by us of any of the covenants, conditions, or agreements to be performed by you will not be construed to be a waiver of any succeeding breach thereof or of any other covenant, condition, or agreement herein. No waiver will be binding on us unless made in an express writing signed by us.
18.2. Severability. If any provision of this Agreement is found by a court of competent jurisdiction to be invalid or unenforceable, then this Agreement will remain in full force and effect and will be reformed to be valid and enforceable while reflecting the intent of the parties to the greatest extent permitted by law.
18.3. Entire Agreement. Except as otherwise expressly provided herein, this Agreement sets forth the entire agreement between us and you regarding its subject matter, and supersedes all prior promises, agreements, or representations, whether written or oral, regarding such subject matter. Company is permitted to assign, transfer, and subcontract its rights and/or obligations under this Agreement without any notification; however, this Agreement, and your rights and obligations hereunder are not assignable, or otherwise transferable or delegable, by you to any third-party without our prior written consent in our sole discretion. Any purported assignment, transfer, or delegation without such consent will be null and void. We may assign or otherwise transfer or delegate this Agreement (including any rights or obligations hereunder), including to any purchaser of our business, from time-to-time in our sole discretion.
18.4. Binding Effect. This Agreement will be binding upon and inure to the benefit of the parties’ successors and permitted assigns. This Agreement may be approved or executed electronically, and your electronic assent or use of the Services shall constitute approval or execution of this Agreement. You agree that the electronic text of this Agreement constitutes a writing and your assent to the terms and conditions hereof constitutes a “signing” for all purposes. There shall be no third-party beneficiaries to this Agreement.
18.5. Headings. As used herein and unless the intent is expressly otherwise in a specific instance, the terms “include,” “includes,” or “including” shall not be limiting and “or” shall not be exclusive. Any section headings herein are for convenience only and do not form a part of, and will not be used in the interpretation of, the substantive provisions of this Agreement.
19. Questions. If you have any questions regarding this Agreement, please email us at letsconnect@myluahealth.com.
Privacy Policy.
Effective Date: 09-09-25
Introduction.
Overview. This privacy policy (the “Policy”) of MyLÚA Health is designed to inform users of our website (https://www.myluahealth.com/), mobile applications, technology, and services (collectively, the “Services”) about how we collect, use, and disclose personal information in connection with the Services. MyLÚA Health takes individual privacy seriously and we endeavor to inform you of the uses that we have for personal information that we obtain from you (collectively, “Personal Information”). We will take reasonable steps to protect your privacy consistent with the guidelines set forth in this Policy and applicable laws. In this Policy, "user," “your,” or "you" refers to any individual from whom we obtain Personal Information, whether by browsing our Services, submitting any request or communication through our Services, creating any account with our Services, or participating in any other activities or accessing information services through us. As the manners in which we obtain Personal Information and our uses for Personal Information may change, we encourage you to return to and reread this Policy from time to time. By accessing or using our Services, you acknowledge that you have read, understand, and agree to be bound by this Policy. If you do not agree to the terms of this Policy, do not use our Services.
User Types and Authorizations. As described in Section 1.1 of our Terms of Service (a copy of which is available here: www.myluahealth.com/legal, the Services may be utilized for personal use by individuals; professional use by doulas, care coordinators, or other clinicians; or certain other purposes by employers or healthcare organizational users. Regardless of your user type, if you upload the Personal Information of another individual to the Services, or if you access the Personal Information of another individual through the Services for your own use or further disclosure, you are solely responsible for obtaining authorization for such upload or access from the individual. The consent must be obtained in writing and in accordance with all applicable law governing the transfer of Personal Information in the United States and the jurisdiction where the individual is located. You agree to maintain the authorization and provide a copy of it to MyLÚA Health upon request. We make no representation as to the level of authorization that a particular jurisdiction requires you to obtain in order to upload or access another individual’s Personal Information.
What Information Do We Collect? We may collect two types of Personal Information from you: (i) Individualized Information, and (ii) Device Information:
Individualized Information. We may collect certain Individualized Information from you when you use our Services; subscribe to any MyLÚA Health mailing list; submit any request for information, press or media inquiry, or job application to us; request that we provide any service or product; purchase any service or product from us; or otherwise interact, communicate, or engage with MyLÚA Health. Depending on the circumstances and the level of detail that you provide, this “Individualized Information” may include: your first and last name, email address, telephone number, postal address, education or work history or background, demographic data, income, or other information related to your individual interest in or need for MyLÚA Health’s services or products. If we obtain your Individualized Information from other sources, we may add it to the Individualized Information that we have already collected from you in order to improve our services, products, and/or Services.
Device Information. We may collect certain web tracking information about the device that you use to connect to and browse our Services. Depending on the circumstances, this “Device Information” may include, but is not limited to: information about your web browser (e.g., browser type, domain names, access times, and operating system), Internet protocol address (“IP address”); individual websites that you have reviewed; websites or search terms that referred you to our Services; how you interact with our Services; time zone; or information about the cookies installed on your device. As described in Section 3, we may use cookies and navigational data like Uniform Resource Locators (“URLs”) to gather information regarding the date and time of your visit and the information for which you searched and viewed.
Cookies.
What are Cookies? A cookie is a small file containing a string of characters that is sent to your browser when you visit a website or mobile application. When you visit the website or mobile application again, the cookie allows the website or mobile application to recognize your browser. Cookies also may store user preferences and other information. Cookies offer a form of convenience in that they save the user time by allowing the website or mobile application to identify preferences that the user has displayed or selected in the past.
Does MyLÚA Health Use Cookies? MyLÚA Health may use cookies from time to time for several reasons. Some cookies are required for technical reasons for the Services to operate. Other cookies enable us to track and target the interests of users to enhance their experience on the Services. For example, depending on the circumstances, we may use cookies to collect data regarding the specific pages you visit on the Services. This data is used to determine which pages are most helpful to you or popular to our users in general, and to deliver customized content on the Services to users whose behavior indicates that they are interested in a particular subject area.
How Can You Control Cookies? You can generally select to accept, block or reject cookies through your own browser controls, and you should visit your browser’s help menu for instructions on how to do so and additional information. MyLÚA Health is not responsible for making this selection for you. If you choose to reject cookies, you may still use the Services, but your access to some functionality and areas of the Services may be restricted. For more information on how cookies work and how to control them, you may visit www.allaboutcookies.org.
How Do We Use Your Information?
Use of Personal Information. We may use Personal Information for a variety of purposes including, but not limited to: providing and delivering personalized wellness, insights, educational content, and other functions; providing or communicating with you regarding our services and products; establishing and maintaining user accounts; providing updates on our services and products; processing orders and transactions (including payments); verifying user information; evaluating, processing, and tracking job applications; detecting security incidents that may compromise the confidentiality of Personal Information in our possession; maintaining or improving the effectiveness, quality, or safety of our services and products; or enforcing our legal rights or as required by applicable law or requested by any judicial process or government agency. Depending on the circumstances and in accordance with applicable law, we may also generally use your Personal Information for any other legitimate business interest of ours so long as the use is fair, proportionate, and does not unduly impact any of your privacy rights. We may utilize artificial intelligence (AI) technologies, including machine learning and natural language processing to carry out the functions described in this Section 4.1. We generally apply data minimization techniques when we use AI to process information that you upload or share through the Services. We also monitor our AI technology from time to time for accuracy and bias.
Use of Device Information. We may also specifically use Device Information for a variety of purposes including, but not limited to: helping us screen for and prevent potential risk and fraud (in particular, through any IP address we collect from you); diagnosing and mitigating Services errors; administering and optimizing our Services; making our services and products more useful and effective; generating analytics about how users browse and interact with our Services; assessing the success of any marketing or advertising campaigns; or storing user preferences. Using Device Information for these purposes allows us to determine which Services features users like best and generally helps us improve and secure the Services and personalize each user’s experience.
Consent. In addition to the uses described in Section 4.1 and Section 4.2, we may further use your Personal Information for any legal purpose to which you expressly consent.
Minimum Amount Necessary. MyLÚA Health (including our individual staff members) will not use your Personal Information beyond the minimum amount and scope necessary to achieve the above purposes without first obtaining your consent.
License to Use Your Content. Please note that by sending us messages or inquiries, uploading files, inputting data, or engaging in any other form of communication through our Services, you are granting us a license to use, reproduce, disclose, publish, distribute, and otherwise exploit in any manner the content of any such message, inquiry, file, data, or communication. This license is granted to us without restriction and without the requirement that we compensate you in any way. We are under no obligation to maintain any such message, inquiry, file, data, or communication in confidence, or to provide you with any response or confirmation of receipt.
Aggregated Data. To the extent permitted under applicable law, we may also create statistical, de-identified, anonymized, or aggregated data (collectively, “Aggregated Data”) relating to our users and our Services to train and improve our AI models and technologies, or otherwise to use for analytical, research, or any other legal purposes. Aggregated Data includes data derived from Personal Information and data collected by MyLÚA Health from other sources that has been anonymized so that it does not relate to and could not reasonably be used to identify any individual.
Email Communications. If you provide us with your email address, we may in the future begin to send you administrative, informational, or promotional emails, including newsletters. If you wish to opt out of these emails or newsletters, you may do so by following the "unsubscribe" instructions in the email.
What Information Do We Share or Disclose?
Disclosure of Personal Information. We generally will not share or disclose Personal Information with any third-parties, except in accordance with applicable law under the following circumstances:
When you have consented to us sharing or disclosing your Personal Information.
When the Personal Information is shared with or disclosed to a parent company, subsidiary, joint venture, or other entity under common control with us in order to achieve any of the purposes described in Section 4.
Subject to the terms of a confidentiality agreement, in connection with, and for the purposes of, a business deal (or negotiation of a business deal) involving the sale or transfer of all or a part of our business or assets. These deals may include any merger, financing, acquisition, or bankruptcy proceeding.
With a third-party contractor engaged to provide management, administrative, human resources (including job application), or other support services on our behalf (each, a "Contractor"), which require the Contractor to have access to Personal Information. In this instance, we will generally enter an agreement with the Contractor limiting their use of the Personal Information to the minimum amount necessary to perform the services for which we have engaged them; requiring the Contractor to report any suspected or actual breach of security or other incident related to the Personal Information to us; and requiring the Contractor to adhere to the same level of privacy requirements that are required of us by all applicable law. By accessing or using our Services, you consent to our sharing your Personal Information with any Contractors and to the Contractors’ use of your Personal Information in accordance with all applicable law, this Policy, and the other terms and conditions applicable to our Services.
To detect, prevent, or otherwise address security, fraud, or technical issues.
To ensure the personal safety of any individual, including our staff members or job applicants, Services users, or members of the public.
To the extent required to comply with legal obligations, processes, or requests; enforce our policies, contracts, and agreements (including this Policy); or protect or defend our legal rights.
Aggregated Data. To the extent permitted by applicable law, we may in our sole discretion disclose any Aggregated Data that does not contain Personal Information to any third-parties for any legal purpose.
Network Operators. Use of our Services may involve the use of third-party search engine operators or telecommunications carriers. These operators are not our Contractors, and any information that these operators collect in connection with your use of our Services is not a part of our collected Personal Information and is not subject to this Policy. We are not responsible for the acts or omissions of these operators.
Your Rights Regarding Your Information.
Privacy Settings / Right to Remove. If you would like MyLÚA Health to permanently remove your Personal Information from our database, please email us at letsconnect@myluahealth.com. We may ask you to provide a copy of your driver’s license or other identifying documents to assist us in processing your request. MyLÚA Health may still contact users who have requested that their Personal Information be permanently removed for administrative purposes. The removal of your Personal Information may take some time to complete and may be subject to certain restrictions, consistent with applicable law. Please also note that the removal of any Personal Information will not necessarily result in the removal of records of past transactions or the deletion of information stored in our data archives. Aggregated Data is not subject to requests for removal.
Access / Updates. MyLÚA Health will, to the best of our ability and in accordance with applicable law, allow you to access, review, correct, or add to your Personal Information held in our database. You may also request additional details regarding the business or commercial purpose(s) for which we have collected your Personal Information. To make any such request, please email us at letsconnect@myluahealth.com. We will make our best efforts to process your request promptly once we receive it. In any event, we will confirm receipt of your request within 10 days and will respond to your request within 45 days. If a response requires additional time, we will notify you of the basis for the delay and may extend our response period up to an additional 45 days. Please note that we may ask you certain follow-up questions prior to processing your request to confirm your identity and the specific Personal Information that is the subject of your request, in accordance with applicable law.
Additional Policies.
Security. To the extent required by applicable law, MyLÚA Health will utilize appropriate, commercially reasonable administrative, technical, and physical safeguards to protect Personal Information against unauthorized access, deletion, loss, alteration, or misuse. However, no Internet transmission is completely secure, and we cannot guarantee that security breaches will not occur. We are not responsible for the actions of hackers and other unauthorized third-parties that breach our appropriate, commercially reasonable safeguards. Additionally, to the extent that your use of the Services requires you to create an account and password, you are solely responsible for maintaining the secrecy of this login information. This Policy is not intended to confer, nor does it confer, any rights or remedies to users.
Third-Party Activity. Our Services may contain links to other websites, cookies, or other materials from, or which may be operated by, third-party entities. The information practices and privacy policies of these third-party entities may be different than those of MyLÚA Health. We are not responsible for any actions or omissions by any such third-party entities. This Policy applies only to Personal Information collected by MyLÚA Health.
Data Retention. Unless you ask us to delete your Personal Information sooner, we will maintain it until such time that we determine, in our sole discretion, that (i) it is no longer necessary for any purpose for which we may use it in accordance with this Policy; and (ii) it may be destroyed or deleted in accordance with applicable law.
[Do Not Track. We do not respond to Do Not Track (DNT) signals or requests. DNT is a web browser setting that informs a website that you do not want to be tracked.]
Accessibility. Any person with a disability that prevents or restricts them from accessing this Policy through the Services may request a copy in an alternative format by emailing us at letsconnect@myluahealth.com.
Children. For personal use of the Services by an individual (as described in Section 1.1.1 of our Terms of Service, a copy of which is available here: www.myluahealth.com/legal, you must be at least 13 years old and permitted to make decisions regarding your own reproductive health based on your age or other legal circumstances pursuant to the applicable laws of the jurisdiction in which you are located. Company will not knowingly collect personal information from you if you do not meet these criteria. If you do not meet these criteria, you should not use the Services or send personal information to Company. In accordance with applicable law, MyLÚA Health does not knowingly collect or maintain Personal Information from persons under 13 years of age, and no part of our Services is directed at persons under 13. If you are under 13 years of age, please do not use our Services. We will delete the Personal Information of persons under the age of 13 if we determine that it has been collected without verifiable parental consent.
Users from Outside the United States. MyLÚA Health and its servers are located and operate in the United States, subject to the applicable laws of the United States. By using our Services, you consent to our collection of your Personal Information as described in this Policy and the transfer of your Personal Information to the United States. You further consent to our subsequent transfer of your Personal Information outside of the United States to the extent that such transfer is made to a Contractor that is based outside of the United States and the safeguards described in Section 5.1.4 of this Policy are otherwise satisfied. Those who choose to access our Services do so on their own initiative and at their own risk, and are responsible for complying with all local laws, rules, and regulations. We may limit our Services’ availability, in whole or in part, to any person, geographic area or jurisdiction we choose, at any time and in our sole discretion. We do not represent or warrant that our Services, or any part thereof, is appropriate or available for use in any other jurisdiction. If you choose to access or use our Services, you consent to the use and disclosure of information in accordance with this Policy and subject to all applicable laws.
Amendments. MyLÚA Health will review this Policy from time to time and may modify or amend it as necessary to comply with applicable law. We may also update the Policy to reflect changes to our practices or for other operational reasons. If we make any material changes to how Personal Information is collected, used, disclosed, or transferred, we will notify you of these changes by modifying the version of this Policy that is available for your review on our Services. Accordingly, we encourage you to review this Policy from time to time. Notwithstanding any modifications we may make, all Personal Information will be treated in accordance with the version of the Policy that is/was in effect at the time the Personal Information was collected, unless we obtain your consent otherwise.
Notice for Residents of European Economic Area, United Kingdom, or Switzerland.
No Marketing to Such Residents. We do not market or promote our services and products to residents of Europe, the United Kingdom (UK), or Switzerland, and are not subject to Regulation 2016/679 of the European Parliament and of the Council of April 27, 2016, on the protection of natural persons with regard to the processing of Personal Information and free movement of Personal Information, known as the General Data Protection Regulation (“GDPR”). If you reside in the European Economic Area (“EEA”), UK, or Switzerland, please be aware that if you voluntarily provide us with any Personal Information, that information will be transferred from your location to data centers located in the United States for processing, and this transfer will be deemed to have been made with your consent.
Rights Honored. Although we are not subject to the GDPR, we will generally make commercially reasonable efforts to honor your data privacy rights upon request, subject to certain limitations. If you reside in the EEA, UK, or Switzerland, you have the rights, as applicable under the GDPR, to:
Request an accounting of Personal Information that we possess that pertains to you in an electronically portable format.
Request that we correct or update Personal Information that pertains to you.
Request that we delete Personal Information that pertains to you.
Fully or partially withdraw your consent to the collection, processing, and/or transfer of your Personal Information.
Requests and Complaints. Please email us at letsconnect@myluahealth.com to request an accounting of your Personal Information, a correction or update to your Personal Information, deletion of your Personal Information, or to withdraw your consent to the collection, processing, and/or transfer of your Personal Information. We will make our best efforts to process your request promptly once we receive it unless there are legitimate grounds for further processing the Personal Information that override your interests, rights, and freedoms, or unless we further process the Personal Information only for the establishment, exercise, or defense of legal claims. If you believe we are unlawfully possessing, using, or disclosing your Personal Information, you have the right to complain to your local data protection supervisory authority. You can find contact details here: https://edpb.europa.eu/about-edpb/board/members_en.
Contact. Please email us at letsconnect@myluahealth.com in the event you have any questions or requests for us, wish to submit a complaint about how we have processed any Personal Information, or would like to contact us for any other reasons. We will deal with any complaints or requests as soon as possible, and without prejudice to you. If you submit a complaint to us, you may of course also file any complaint with a relevant government agency in the state or jurisdiction in which you live or work.