Care that reaches out. MyLÚA is live.

Care that shows up between the visits

Care is built around visits. Life happens in the gaps between them. That is where most of what matters in a woman's health actually happens. The question at 2 AM. The symptom that doesn't match the pamphlet. The thing that has been off for weeks that no one has looked at yet.

Most health tools wait. They wait for you to open the app. They wait for you to start the conversation, to search, to fill out the form. And when you do, they hold your answers and do nothing with them. You take a health survey and get a score, not a next step. The tool sits there until you come back to it.

MyLÚA works differently. It reaches out first. It notices when something sounds off and follows up before a small worry becomes a crisis, and it brings the moments that matter back to your doula, your nurse, or your doctor.

MyLÚA is the care that reaches out between the visits. That is where the system fails people, and that is the gap we close.

Three things make that real:

• It checks in between visits, in English or Spanish, with more languages to come.
• It turns what you share into a next step, not just a score.
• It brings the right resource or the right person to you at the right moment, instead of leaving you to find them.

We call these agents. Software that does something for you, instead of waiting for you to do it. MyLÚA is a growing platform of them, built for the maternal journey today, pregnancy through postpartum, with more of women's health to come.

Here is the simplest way to say it. Stripe made it so any business could take payments without building the banking machinery itself. MyLÚA does that for care. Anyone caring for a woman can reach her, wherever she already is, without building the machinery underneath.

That companion runs on top of something. Underneath LÚA sits the part a buyer actually buys: one secure system that reaches a woman on the channels she already uses. Any organization caring for her can put it to work, without building it themselves.

The appWebWhatsAppSlackTeamsCare-team portals

MyLÚA · the connective layer

Secure, compliant infrastructure. Agents that do the work, behind every channel, customer, and care journey.

EmployersHealth plansHealth systemsDoula agencies

The agent changes. The architecture doesn't.

Why we started in maternal care

I am a technologist. I watched the women who raised me get failed by reactive care. The technology to predict risk already existed. No one had built the infrastructure to act on it. So we did.

Black women in the United States die from pregnancy-related causes at more than three times the rate of white women, and more than 80% of pregnancy-related deaths are preventable.2 Maternal care is where the disparities are worst, and the clearest case for care that works between visits. The same approach extends across the rest of women's health.

MyLÚA was built to uplift mothers who too often feel discarded and silenced by our healthcare system. Watching my sister be denied pain medication during labor opened our eyes to what disparities in maternal care really cost. We named this company after my niece, Alúa. We build so care reflects the lived experiences and voices of the people it is meant to serve.

What's live today

MyLÚA is a platform of agents, and it is live now. It covers the full maternal journey, pregnancy through postpartum. The app is on iOS and Android, in English and Spanish. Here's how it works, mom to doula, in one pregnancy.

With Amara's permission, her doula sees her latest check-ins and what's changed. The doula uses the Local Support Agent to quickly find the right resource for Amara, and the Documentation Agent turns the doula's notes into a reimbursement-ready record.

You add the agents you need, the way you would add items to a cart. Same underlying code, delivered through whatever channel already fits: the app, the web, or the systems a care team already works in.

This is already in real hands. Our first paid pilot is running with Metro Mommy Agency, a growing doula network, on its own branded version of the app.

I don't put my name on things I don't vet. I give feedback in real time, and they change it to exactly what I said. That is very rare.

For an employer or a health plan, the same platform is continuous care at population scale. It does not wait for a member to ask for help. It surfaces needs early and routes her to care before a problem becomes a claim. The clearest example is preterm birth.

Our per-member-per-month (PMPM) fee is a fraction of those potential savings. Every plan needs this layer. None should build it themselves.

Whoever pays for MyLÚA, it is never the mother. For her, it is always free.

Our enterprise agent is live in the IBM watsonx Orchestrate Agent Catalog: the MyLÚA Care Recommendation Agent. Any enterprise can bring it into their own watsonx Orchestrate environment. It reviews a care team's own maternal health data for the pregnant and postpartum mothers they serve. It returns a prioritized list of next steps and local resources.

The trust it took, and how we protect it

In early validation, our patent-pending model identified first-trimester postpartum depression risk with over 90% accuracy, months before traditional screening tends to catch it. And 79% of users said they felt comfortable sharing sensitive information with us.

So we protect it in the system itself. Protected health information never reaches the AI model, enforced at the infrastructure layer, so patient data cannot leak through it. The woman decides what gets shared, and nothing reaches her doula or her care team unless she has chosen to share it.

Women have never had more reason to ask where their health data goes. We built trust into the architecture, not into a promise. And we earned that trust in the hardest place in medicine first, so it holds everywhere we go next.

AI is going to reshape how women get care, at every stage of their lives. We are building what makes those moments timely, private, and worth trusting. Maternal care is where we proved it works. The rest of women's health is where it goes next.

Common questions

Built with IBM watsonx Orchestrate and watsonx.ai

1. Doula time study, community doula programs (2023). The 79-minute figure reflects administrative, documentation, and resource-gathering time, a subset of total time spent outside direct care.

2. Maternal mortality rate for Black (non-Hispanic) women was 44.8 deaths per 100,000 live births in 2024, compared with 14.2 for White (non-Hispanic) women; the 2023 rates were 50.3 and 14.5. CDC, National Center for Health Statistics. On preventability, see CDC, Preventing Pregnancy-Related Deaths.