To make feeling seen, heard, supported, and safe. Not a privilege. A global standard in women's health.

Why we built it

The technology to predict risk already existed. Nobody had built the thing that acts on it.

Prediction was never the hard part. Reaching a woman on a Tuesday night, in the weeks between appointments, and turning what she says into something a real person does next: that was the part nobody had built.

So we built that layer first, and put the agents on top of it.

Community

We don't build this at a distance from the people it's for.

MyLÚA was built to reflect the realities of communities too often overlooked, by founders with lived experience advocating for voices that have been silenced.

The product gets shaped in the open, by the doulas who use it every day and the mothers they serve. Our first paid pilot runs with Metro Mommy Agency, a growing doula network, on its own branded version of the app. Their feedback ships.

"I don't put my name on things I don't vet. I give feedback in real time, and they change it to exactly what I said. That is very rare."