For payers and employers
The claim arrives months after the moment that caused it.
A preterm birth costs a health plan about $54,000 in the first year. A healthy birth costs about $4,400. That's a 12x difference, and most of what decides it happens between visits, where no one is looking.*
The math, on one line
What maternal risk costs a plan of 25,000 covered lives.
*Plan-paid first-year costs: preterm ~$54,149 vs healthy ~$4,389. Source: March of Dimes / Truven Health Analytics. Births at ~1.2 per 100 covered lives (benefits benchmark); ~10% US preterm rate (March of Dimes, 2024).
MyLÚA is priced per member per month (PMPM), a fraction of those potential savings.
What MyLÚA does for a population
Reaches out. Surfaces needs early. Activates the benefits you already pay for.
Continuous engagement
LÚA checks in with members between visits, in English and Spanish, on the channels they already use. 79% of users felt comfortable sharing sensitive information. 64% completed clinical assessments.
Needs surfaced early
Our patent-pending model flagged postpartum depression risk in the first trimester with over 90% accuracy, months before most mothers or providers would notice the signs.
Benefits activated
When a member shares a need, the system connects her to the right benefit or local resource, and brings her care team in with her consent. Paid-for benefits stop going unused.
Engagement and accuracy figures come from MyLÚA's pilots with a health system partner and from work carried out under the NIH RADx program. Not a clinical trial. The model is patent pending, trained under clinical data-use agreements.
What payers tell us
The moment of need is the moment that matters.
"When mothers have the right resources early, it decreases the hopelessness."
"Having everything in one place is brilliant because it gives people what they need in the moment."
Deployment
Runs inside the systems your teams already use.
The app, the web, Slack, Teams, WhatsApp, and care-team portals. Contract-based, priced per member per month.
Buy direct, or through the IBM watsonx Orchestrate Agent Catalog, with Microsoft, Google, and AWS marketplaces to follow.
And for the mother herself? Always free.
Run the math on your population.
Bring your covered-lives count. We'll bring the model, the architecture, and the deployment plan.